Never Apologize
A downloadable manifesto
Rules are oppressive
They inhibit play.
Rewards are harmful
They replace play with conditioning.
Make structure serve play
If it doesn’t, get rid of it.
Make structure serve meaning
If it doesn’t, get rid of it.
Your ideas are meaningful
They do not need to justify their presence.
Play is meaningful
It does not need to justify its presence.
Trust players to find meaning
They will.
Make game poetry
Explore the aesthetics of space and interaction.
Moving through a space is a meaningful interaction
Choosing where to move, where to look are Interesting Decisions.
Make games for yourself
Even if nobody else likes them.
Make games for your friends
They are the only audience that really matters.
Make games with your friends
You will learn things about them you never would have otherwise.
Finish your game
It deserves to be finished.
Finish your game
It will haunt you until you do.
Don’t finish your game
It will never really be finished. Release it anyway.
Put it on the internet
Set it free.
Don’t ask for permission
Nobody can give it to you.
Don’t apologize
Never apologize.
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NeverApologize.pdf 50 kB